Kyle De Franco




Mar. 2013-Jun. 2015 Mosaic Advertising –  Bethlehem, PA
Developer, then Director of Interactive Services / Director of Operations

Devised simple solutions to complex problems. Turned around seemingly hopeless situations. Built up and directed development team. Analyzed situations quickly and provided the best guidance I could. Became a hawk for the process. Improved productivity. Taught staff thereby increasing their independence. Showed a committment to protecting the agency by asking clients the right questions before getting started. Thought about, and helped plan for, the future of the agency. Kept things simple. Adapted to change. Formulated responses to RFPs. Worked with account executives and project managers closely on project goals and composed detailed responses to client questions. Clearly communicated to clients the benefits of some choices over others. Gathered requirements and wrote project specifications. Planned sustainable information architectures for many websites and web systems. Summarized technical and staffing requirements of projects, evaluated skillsets and assigned tasks. Strove to eliminate all projects’ exposure to the forces of change. Removed duplication of effort by actively overseeing the team. Made certain developers were documenting their code and writing in a consistent, understandable manner. Developed and oversaw the creation of user manuals for both staff and clients. Wrote details of website hosting and support contracts for clients. Built internal credentials system for managing crucial information. Implemented Skype agency-wide which drastically cut down on internal email clutter. Worked with 3rd party software vendors and client partners. Wrote job ads and conducted interviews. Built custom video player supporting YouTube and Vimeo. Built custom search mechanism for Drupal employing FullText indexing. Wrote custom server-side code to query WordPress website which provided data to a client’s iPhone app. Integrated social media feeds onto various websites. Planned and executed the conversion of many sites from custom, Joomla and Drupal to WordPress. Built custom plugins for Joomla and WordPress. Modified and overrid functionality of WordPress and WordPress plugins. Extensive use of WooCommerce. Integrated systems with and wrote server-side code for Constant Contact, MailChimp, SalesForce and Dropbox APIs. Planned architecture of and managed databases. Performed large-scale data and asset migrations. Built Drupal and WordPress templates. Employed Deflate, CloudFlare and DynDNS to speed delivery of client websites and ease transition when migrating websites. Migrated websites from one hosting environment to another. Communicated with hosting providers to troubleshoot problems. Helped client with, and provided alternatives to, PCI Compliance scanning. Performed usability and quality assurance testing. Wrote PHP, SQL, CSS, JavaScript, jQuery and HTML for many web projects.

Jul. 2008-Nov. 2011 swb&r – Bethlehem, PA
Web Programmer, then Manager for Interactive

Developed web management methodology and interactive strategies for interactive projects. Developed wireframes and wrote functional specifications. Coordinated staff. PHP, MySQL, Classic ASP, designed “pixel perfect” sites, optimized graphics, built custom CMS systems. Built many Flash advertisements for online publications. Full Flash websites for Mack Trucks including TitanByMack.Com, MackGranite.Com, MackPinnacle.Com, MackTerraPro.Com and MackPhotoGallery.Com. Digital strategist and sole programmer of custom distributor system for GGB. Full PHP and MySQL programming for MascoBath.Com website and internal eCommerce system. Full PHP and MySQL programming for CoordinatedHealth.Com. Sole programmer of: Contact Resource Manager for Mack Trucks, MackDoghouse.Com, MackAdvantages.Com, MackFetch.Com, microsites for Stemco, microsites for Garlock Sealing Technologies, DORMA eLearning system, dozens of prospective client landing pages. Sole programmer and designer for Sole developer for dozens of client email blasts. Used LISTRAK to send email blast campaigns. Developed SEO strategy for KidsPeace. Compressed and deployed video files as flv (Flash video) format. Maintained and debugged existing websites. Employed jQuery plugins. Oversaw production of iPhone mobile application through 3rd party vendor. Reserved and pointed domain names. Made technical recommendations.

Jan. 2005-Dec. 2007 Golden Travel – East Stroudsburg, PA
Hand-coded PHP, ASP, SQL, JavaScript, Flash Actionscript and AJAX. Extensive use of MySQL. Migrated Systems from ASP and Access to PHP and MySQL. Parsed Travel Impressions’ GDS XML feed and created accompanying reservation system. Developed CMS (Content Management System) with the capabilities to manage over 300,000 advertisement spots on 20,000 static web pages in over 200 domains, as well as accounting and reporting procedures. Developed KDD (Data Mine) system for direct marketing campaigns and Business Intelligence decisions. Created Dinner reservation system in which restaurants enter their availability and customers reserve seats. Created ticket system for venues with a hierarchical permissions system. Developed a CRM (Contact Resource Manager) which organizes customer information into a social network which is used to create PNRs (Passenger Name Records). Developed several dozen hotel inventory and reservation systems including: hotel vacancy and reservations, golf tee-time inventory, paid link voting system. Wrote procedures in PHP to extract and parse data from remote websites. Developed systems to extract relevant information from emails. Improved existing applications. Wrote applications to dynamically generate static web pages applying content to pre-existing templates.


2001-2002 Allentown Business School – Allentown, PA
Diploma in: Web Design & Technologies

GPA: 3.59, President’s List, Perfect Attendance Coursework included: HTML, Photoshop, Networking, JavaScript, ASP, XML, Oracle, Dreamweaver UltraDev, Flash, Project Management, E-Commerce.


Access, AJAX, C, CMS and CRM systems, CSS, DHTML, Dreamweaver, Fireworks, Flash & Flash Actionscript, HTML, JavaScript, jQuery, MySQL, Photoshop, PHP, SQL, Text Mining concepts, XML.