be proactive

When you hire young, talented people their skillsets should dictate your business, not the other way around. Countless times I’ve seen digital staff with skills which aren’t being utilized because of archaic focuses among senior management. Learn what your employees have to offer and write a proposal around those skills. Don’t sit around and wait for a client to ask for something and then get yourself into a panic because you cannot immediately offer everything the client is asking for. Be proactive. Allow your tech staff to work on side projects and ask them what they’re working on. Don’t assume that there is even one employee who has nothing to offer. Don’t hold large, think tank type meetings… nothing ever comes out of them. You can say there’s no such thing as a stupid question or that all ideas are welcome but there are all sorts of forces at work which hinder what could come out of meetings. Your project managers should talk with your tech staff one-on-one so as to learn what they’re capable of.